 |
| Banking Services |
Services Banking
First : the concept of services
Defined by the American Marketing Association as an activities or benefits offered for sale or offering associated with goods sold
And services are those activities and intangible , which aims to satisfy the needs of the final consumer against the payment of a certain amount of money , without these services are coupled with the sale of goods
Second: The classification of services
1 - Market Type
Services are divided according to this standard services geared to the consumer market , and services geared to the industrial market
2 - the degree of labor intensity :
Services can be divided according to this standard to:
A - labor-intensive services : They are those services that boxed the human element key role in the submission
B - equipment - intensive services : These services that play a important role in machine submission
C - labor-intensive services and equipment : These are services that rely on labor and machine together such as banking
3 - the degree of customer contact
Services can be divided according to this standard to:
A - Need Services Low: such as repair services , postal services
B - services need high and intensive contact : such as health services , hotel
4 - Skills Service Provider
Services can be divided according to this standard to:
A - services need to be a professional skill -based : It is those services that feature complex where usually winning holds give him the right to do
B - services do not need to skill and professionalism : It is characterized by services is simple and does not require of them winning the need to obtain a certificate of educational or vocational
5 - The purpose of the service provider
Services can be divided according to this standard to:
A - provides services for profit : the services provided by public or private organizations
B - provide services do not aim to make a profit : the services provided by the non -profit government - character
6 - purchasing behavior of the service request :
Services can be divided according to this standard to:
A - soft services : It is those services that is dominated by the character of repetition and obtained by the client without effort bullish
B - shopping services : It is those services that the client performs comparisons in price and quality
C - Special Services : are those services that make users a special effort in order to get them
Third : the characteristics of banking services
1 - Standardized Intangibility:
This means that the banking service do not have a physical presence , and therefore can not be recognized senses
2 - integrated production and distribution:
The banking produces and distributes at once and is not to call again
3 - marketing system with a personal orientation :
Banking services based on personal bank marketing significantly as provided depends on personal contact between the service provider and the client
4 - difficult to distinguish in banking service :
For customers , the public services offered by banks are almost similar or identical in most cases , the choice of the bank client who intends to deal with the noting on the basis of standards as the site , the reputation and quality of service
5 - the geographical spread :
The bank in order to achieve the desired goal , the attic have access to existing and potential customers in the places where they exist
6 - widening the scope of banking products and services
The bank should provide a wide range of banking products and services that meet the diverse needs of desires and needs financing and credit and other banking services
First : the concept of services
Defined by the American Marketing Association as an activities or benefits offered for sale or offering associated with goods sold
And services are those activities and intangible , which aims to satisfy the needs of the final consumer against the payment of a certain amount of money , without these services are coupled with the sale of goods
Second: The classification of services
1 - Market Type
Services are divided according to this standard services geared to the consumer market , and services geared to the industrial market
2 - the degree of labor intensity :
Services can be divided according to this standard to:
A - labor-intensive services : They are those services that boxed the human element key role in the submission
B - equipment - intensive services : These services that play a important role in machine submission
C - labor-intensive services and equipment : These are services that rely on labor and machine together such as banking
3 - the degree of customer contact
Services can be divided according to this standard to:
A - Need Services Low: such as repair services , postal services
B - services need high and intensive contact : such as health services , hotel
4 - Skills Service Provider
Services can be divided according to this standard to:
A - services need to be a professional skill -based : It is those services that feature complex where usually winning holds give him the right to do
B - services do not need to skill and professionalism : It is characterized by services is simple and does not require of them winning the need to obtain a certificate of educational or vocational
5 - The purpose of the service provider
Services can be divided according to this standard to:
A - provides services for profit : the services provided by public or private organizations
B - provide services do not aim to make a profit : the services provided by the non -profit government - character
6 - purchasing behavior of the service request :
Services can be divided according to this standard to:
A - soft services : It is those services that is dominated by the character of repetition and obtained by the client without effort bullish
B - shopping services : It is those services that the client performs comparisons in price and quality
C - Special Services : are those services that make users a special effort in order to get them
Third : the characteristics of banking services
1 - Standardized Intangibility:
This means that the banking service do not have a physical presence , and therefore can not be recognized senses
2 - integrated production and distribution:
The banking produces and distributes at once and is not to call again
3 - marketing system with a personal orientation :
Banking services based on personal bank marketing significantly as provided depends on personal contact between the service provider and the client
4 - difficult to distinguish in banking service :
For customers , the public services offered by banks are almost similar or identical in most cases , the choice of the bank client who intends to deal with the noting on the basis of standards as the site , the reputation and quality of service
5 - the geographical spread :
The bank in order to achieve the desired goal , the attic have access to existing and potential customers in the places where they exist
6 - widening the scope of banking products and services
The bank should provide a wide range of banking products and services that meet the diverse needs of desires and needs financing and credit and other banking services
7 - types of banking services
Talk about this next title in the subject
Talk about this next title in the subject
Comments
Post a Comment