What do you know about Marketing environment for banks

Marketing environment for banks

The Bank is an open system is characterized by motor , and is influenced by the environment in which it operates and its effectiveness depends on the extent of the impact caused by the interaction between the two parties where derives its human resources, physical ones

Marketing environment for banks

The concept of the marketing environment for banks

There is no agreement between the writers and researchers on defining the concept of the environment and is probably due to the complexity and overlapping components

See DIL that the work environment of the Bank is that part of the administrative environment to suit the process of setting and achieving goals of its own, and made ​​up this environment of five sets of parties: customers, depositors , banks competition , in addition to lobbying or influencing the government , trade unions and others.

As Tarek Taha believes that the environment refers to all entities or variables that are located outside banks and affect performance, and are not subject to control relatively

Components of the marketing environment for banks

Banking environment can be classified into two basic types , namely the special environment of the bank , which is in all the variables that are located outside the bank and have a direct impact upon , and the general environment of the bank they constitute of all the variables that are located outside the bank and indirectly affect the bank's activities

First: The environment for banks

The most important elements this Hema following environment :

1 - customers :

The all dealers with the bank , whether they are individuals or entities who consume the outputs of the Bank of banking services and in accordance with the concept of modern marketing is customers are the basis of the existence of the bank

The club contemporary thought the need to satisfy and achieve the desires and needs of customers in an effective and efficient way that serves the community , this trend has been known social concept which is based on three basic assumptions :

A - the needs of the community and not the client 's needs

B - the integration of all vocabulary society and no integration between the functions of the Bank

C - achieving the objectives of the community and not only achieve the goal of profitability

2 - Competitors :

Their intended all other organizations that offer similar banking services for its bank, banks face two basic types of competition

A - Banking or directly competitive :

It is competition that rotates between and among banks that offer similar banking services , a non-price competition revolves around the quality and differentiation of banking services offered to customers

B - non-bank competition or indirectly :

They made ​​competition between banks and other financial institutions that offer similar services for banking services , such as: insurance services and saving funds

3 - Suppliers :

They are individuals and institutions that provide the bank with the needed supplies for the production of materials and performance of banking services

4 - Government :

It means a set of rules , procedures and legislation that govern the environment in which the Bank operates , as well as agencies and government bodies that deal with the bank , which plays an influential role and direct

5 - the masses :

Their intended audiences groups that deal with the bank and exert different pressures first impact on the Bank 's policies and performance . A distinction can be made ​​between the masses according to the influence exercised by the Bank into three main groups:

The first group: a group of fans that there is between them and the Bank of mutual interest

The second group: a group of fans that are interested , such as Bank : government agencies Kmsalehh of taxes

Group III: a group of fans that care about the bank. And as a means of flags

Second: the general environment for banks

Is made up of all the entities that fall outside the bank , which have an indirect impact on its activities and performance and are as follows:

1 - economic conditions

2 - political and legal conditions

3 - social and cultural conditions

4 - Environment Demographic

5 - technological environment