Bank Marketing
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| Bank Marketing |
Marketing Concepts banking
Marketing banking on that study of the banking market and the client to determine the wishes and needs and adapt with the banking institution, and the satisfaction of these needs and desires a greater degree of saturation achieved by competitors in order to satisfy the customer and achieve the maximum profit for the bank.
Marketing objectives banking
1 - Raising awareness and education for bankers, especially among bank employees while improving the level of banking services
2 - to contribute to the process of renewal and development banking and financial
3 - Development of the existing banking
4 - invent new banking services responsive to the wishes of customers
5 - To achieve the financial objectives of the Bank of liquidity, profitability and security
6 - market study to identify the desires and needs of current and future clients
7 - Creating banking and markets work in practice through the discovery of new types of banking services
8 - Contribution to discover investment opportunities
9 - See continuous and permanent bank competition and determine the proportion of concentration in the market
10 - Air banks and make them flexible in responding to changing market
11 - banking marketing is considered a key analytical tool to understand the banking activity
Banking and marketing functions
Marketing banking on that study of the banking market and the client to determine the wishes and needs and adapt with the banking institution, and the satisfaction of these needs and desires a greater degree of saturation achieved by competitors in order to satisfy the customer and achieve the maximum profit for the bank.
Marketing objectives banking
1 - Raising awareness and education for bankers, especially among bank employees while improving the level of banking services
2 - to contribute to the process of renewal and development banking and financial
3 - Development of the existing banking
4 - invent new banking services responsive to the wishes of customers
5 - To achieve the financial objectives of the Bank of liquidity, profitability and security
6 - market study to identify the desires and needs of current and future clients
7 - Creating banking and markets work in practice through the discovery of new types of banking services
8 - Contribution to discover investment opportunities
9 - See continuous and permanent bank competition and determine the proportion of concentration in the market
10 - Air banks and make them flexible in responding to changing market
11 - banking marketing is considered a key analytical tool to understand the banking activity
Banking and marketing functions
The work required
|
Target
|
Occupation
|
Multiple gather
ideas about customers
(Follow-up grievances and analysis _
interviewing - work on the questionnaire)
- Attention to the ideas of the bank's
employees and loyalty because they are an important source of renewal
-Know
and what
competitors do and
what characterized their services
|
Customers
(Competitors - Bank staff)
|
Knowledge and
understanding
|
-The formulation of
marketing objectives and are identified in a clear manner what to do
- Where
can we implement it? And who can be entrusted with that?
- How
they can implement the required and the means used
|
Selection
(Scenario - field - means)
|
Orientation
|
Selection of target markets
- Drafting of resolutions relating to the marketing mix
|
Attract Customers-
- Destabilize
competitors
Bank staff recruitment-
|
Media
|
Through a table can be summarized the most important banking and marketing functions are as follows:
· Supply management marketing research bank regularly define the center of the bank in the market also determines the quality of the bank clients
· Work on the introduction of new banking services to the market in a timely manner and how to develop the existing services of the bank in order to attract the largest number of customers with banking study
· Study the geographical spread of the bank units in the market and the possibilities of opening new units
Follow-up programs for the deployment of the marketing concept in the management of the bank
· The preparation and implementation of promotional campaigns for the Bank in its dealings with customers and external audiences
· Evaluation of the marketing activity of the bank during the comparable periods of time
· Supply management marketing research bank regularly define the center of the bank in the market also determines the quality of the bank clients
· Work on the introduction of new banking services to the market in a timely manner and how to develop the existing services of the bank in order to attract the largest number of customers with banking study
· Study the geographical spread of the bank units in the market and the possibilities of opening new units
Follow-up programs for the deployment of the marketing concept in the management of the bank
· The preparation and implementation of promotional campaigns for the Bank in its dealings with customers and external audiences
· Evaluation of the marketing activity of the bank during the comparable periods of time
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