The life cycle of banking service
The service is live the life cycle of banking, like any living organism, submit to begin and end market decline and its decline or re-introduced in the market after the development
First: the concept of the life cycle of banking service
Through the life-cycle service banking development in trading volume over time and thus the service life cycle curve expresses banking history Bearish
Second: The stages of the life cycle of banking service
The Banking pass four stages: introduction, growth, maturity and decline
1 - the stage of submission:
This stage begins from the time they are submitted to the banking service market where time-consuming and therefore the timing of this stage is a strategic dimension to the success and continuity of service.
And matter management to know the duration of this phase, using two main criteria as
A - the size of assets handle service to figures planned by the Bank
B - the emergence of competition and the increasing intensity
2 - stage of growth:
Is one of the most important stages in the life cycle of banking service and the increasingly dealt service and grow sales thereby increasing the revenues of the bank. It also shows indications that the banking service in the growth phase can be summarized as follows
- The increase in the rates of growth in the volume of sales and profits
- Intensification of competition between banks
- Improve the quality of service and lower prices whenever possible
3 - maturity:
This is the longest stage for so from the other stages, where the arrival of the size of the deal to the service and profits generated by it to the expected level, which becomes in the best conditions of. Therefore, any marketing strategy adopted by the bank at this stage should be based on two main axes:
** Low prices to entice the public and use their desires
** Heavy promotion through which confirm the Bank's competitive position
4 - stage regression:
This stage begins with a stop at the level of banking service and direction of a fixed deal then to decline, here is thinking seriously Bank to cancel the service and think about the development of other services....
The service is live the life cycle of banking, like any living organism, submit to begin and end market decline and its decline or re-introduced in the market after the development
First: the concept of the life cycle of banking service
Through the life-cycle service banking development in trading volume over time and thus the service life cycle curve expresses banking history Bearish
.jpg "The life cycle of banking service") |
| The life cycle of banking service |
The Banking pass four stages: introduction, growth, maturity and decline
1 - the stage of submission:
This stage begins from the time they are submitted to the banking service market where time-consuming and therefore the timing of this stage is a strategic dimension to the success and continuity of service.
And matter management to know the duration of this phase, using two main criteria as
A - the size of assets handle service to figures planned by the Bank
B - the emergence of competition and the increasing intensity
2 - stage of growth:
Is one of the most important stages in the life cycle of banking service and the increasingly dealt service and grow sales thereby increasing the revenues of the bank. It also shows indications that the banking service in the growth phase can be summarized as follows
- The increase in the rates of growth in the volume of sales and profits
- Intensification of competition between banks
- Improve the quality of service and lower prices whenever possible
3 - maturity:
This is the longest stage for so from the other stages, where the arrival of the size of the deal to the service and profits generated by it to the expected level, which becomes in the best conditions of. Therefore, any marketing strategy adopted by the bank at this stage should be based on two main axes:
** Low prices to entice the public and use their desires
** Heavy promotion through which confirm the Bank's competitive position
4 - stage regression:
This stage begins with a stop at the level of banking service and direction of a fixed deal then to decline, here is thinking seriously Bank to cancel the service and think about the development of other services....
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