What do you know about the marketing mix in the world of banking banks
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| Banking Marketing Mix |
Banking Marketing Mix
Known as the marketing mix a range of integrated marketing activities and which directs the customer to satisfy the needs of the service and access to banking satisfaction and continuous dealings with the bank.
First: the combination of banking services
The element of banking services offered by the bank of the most important elements of the marketing mix , which showed its importance in the banking services represent a reliable tool that bank to satisfy the needs and desires of its customers in achieving its objectives accordingly
Elements of the marketing mix service in banks
( Pricing - Promotion - Distribution - the physical components - the human element - the activities and processes )concept of service and nominally mix
The service mix means the range of services offered by the bank for sale and generally consists of a number of service lines which is a strong range of products to each link
This involves the Bank 's service mix on four key dimensions :
First : the widening :
It is intended to widen your mix service number of lines of services offered by the bank
Second: Height :
Indicates the length of the service mix to the total number of banking services that make up all service lines
Third: Depth :
The depth of the service mix selection services that make up the one - line services the more varied services per line of service whenever pointed to the depth of this line
Fourth: compatibility
The mean degree of coherence and harmony between the various lines of banking services offered by the bank
Known as the marketing mix a range of integrated marketing activities and which directs the customer to satisfy the needs of the service and access to banking satisfaction and continuous dealings with the bank.
First: the combination of banking services
The element of banking services offered by the bank of the most important elements of the marketing mix , which showed its importance in the banking services represent a reliable tool that bank to satisfy the needs and desires of its customers in achieving its objectives accordingly
Elements of the marketing mix service in banks
( Pricing - Promotion - Distribution - the physical components - the human element - the activities and processes )concept of service and nominally mix
The service mix means the range of services offered by the bank for sale and generally consists of a number of service lines which is a strong range of products to each link
This involves the Bank 's service mix on four key dimensions :
First : the widening :
It is intended to widen your mix service number of lines of services offered by the bank
Second: Height :
Indicates the length of the service mix to the total number of banking services that make up all service lines
Third: Depth :
The depth of the service mix selection services that make up the one - line services the more varied services per line of service whenever pointed to the depth of this line
Fourth: compatibility
The mean degree of coherence and harmony between the various lines of banking services offered by the bank
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