Secrets of Advertising for banking services

Advertising for banking services
 the concept of advertising propaganda
Publicity is intended efforts by the Bank to influence individuals and enterprises to deal with and get the services they are an impersonal and free

Advertising for banking services

The announcement is the process of indirect contact between the bank and customers to view its services Hilal communication devices and means of various advertising
Known as the American Marketing Association announcement as a means to provide non - personal ideas and promotion of goods and services by information for a fee paid
 banking Ad Types
Ad type varies according to the purpose for which it was designed , as well as different axis which Salutation based ad ad may be years for the bank itself and its place and the possibility of inadvertently creating trust between him and the customers and make goodwill and reputation of the bank. This is called the type of institutional Ad named , which is characterized by the following features : -
- Involves information of the nature of the news relating to each bank information
- Aims to form a positive image of the bank
- To highlight the competitive advantage of the Bank
In terms of geographical scope declaration may be comprehensive overview of all areas , the dealers or may be selective wave Declaration of the area or to certain areas or to the class of the public

The development stages of the emergence of bank marketing The life cycle of banking service in the bank marketing

Service marketing strategies in the marketing environment for banksLearn more about Pricing of banking services

Distribution and promotion of banking service

Advertising media

Defects	Benefits	Means
- Short duration - Read quickly - Rarely in the audience think the news - Limited to a certain class of society	- Flexible and can be provided - Cover local markets heavily - The use and acceptance of broad - Credibility of the word big audio	Newspapers
- You need a long time to ad impressions - The spread of less than newspapers - The right place to advertise needs to be a significant cost	- Careful selection of the target audience - Long-term - For a large number of individuals - Can be used to raise the financial and banking needs of certain categories	Magazines
- High cost of advertising - The duration of the short announcement - The difficulty of choosing the target audience	- Sound, image and movements at the same time - Extensive coverage - Attracts all the senses	TV
- Advertising timed too short - To focus on far less than TV	- Addressed to a wide audience - Choose public voluptuous type program - The cost of relatively few - Covers a wide geographical areas	Radio
- High-cost - Does not have the attention often - Low to respond to mail surveys	- Accuracy in the selection of the target audience - Flexibility - An effective way to individual clients sector - Assist in the promotion of several banks of banking services	Direct Mail
- Addressed to a particular class of the public - Lack of confidence in the banking transactions using this method - Do not receive the attention often	- Covers a wide geographical areas - The cost of a relatively small - And effective way to promote various products and banking services	Internet