Distribution and promotion of banking services
Distribution which is designed as a component of the marketing mix to provide banking services in place and time suitable for the customers.
The process of this distribution of essential elements in the marketing of banking services.
The promotion is one of the key elements in the marketing mix of the Bank due to the vital role played by the latter from the definition of the services of the bank customers and convince them to deal with benefits
Concept and types of distribution channels for banking services
The extent of the success of the marketing activities of the Bank in achieving its objectives largely due to the bank's ability to deliver its services to its clients as they wish .
Distribution which is designed as a component of the marketing mix to provide banking services in place and time suitable for the customers.
 |
| Distribution and promotion of banking services |
The process of this distribution of essential elements in the marketing of banking services.
The promotion is one of the key elements in the marketing mix of the Bank due to the vital role played by the latter from the definition of the services of the bank customers and convince them to deal with benefits
Concept and types of distribution channels for banking services
The extent of the success of the marketing activities of the Bank in achieving its objectives largely due to the bank's ability to deliver its services to its clients as they wish .
the concept of distribution channels in the banking activity
Distribution channel in the banking activity means any means, which aims to deliver banking services to customers properly , and more to help increase deal
Characterized by banking not tangibility and can not be separated from the vendor
Banking is also characterized by a degree of homogeneity .. The personal dimension plays a major role in the selection of the customer of the bank , in banking services is very strong between the bank employee and client
Service marketing strategies in the marketing environment for banksAbout the Marketing Mix in the World of Banking Banks Learn more about Pricing of banking services Types of banking service distribution channels
1 - direct channels for the distribution of banking services : are:
- The bank's branches : and is considered one of the most important distribution channels . The bank's branches can be divided into three types : -
* Head First Class :
It is those main branches engaged in banking activities and are providing various services on a global scale
* Branches of the second division :
It branches in size less than first class and branches are essential to provide the main activities of the bank , especially in remote areas
* Branches of the third degree
They only work on the branches to provide some banking services and not others , such as : accepting deposits Services
2 - indirect channels for the distribution of banking services :
Where is the indirect ports are as follows:
- Automated handling units
- Agencies banking system
- Handling system set - off
- To provide technologically advanced banking service
Factors influencing the choice of distribution channels banking
There are factors that influence the choice of distribution without the other port for the bank and the most important factors are:
The nature of banking service provided
The nature of the banking market , which is used branch
The ability of the Bank's financial
Competition from other banks
Legal considerations that may be required by law for the bank
Distribution channel in the banking activity means any means, which aims to deliver banking services to customers properly , and more to help increase deal
Characterized by banking not tangibility and can not be separated from the vendor
Banking is also characterized by a degree of homogeneity .. The personal dimension plays a major role in the selection of the customer of the bank , in banking services is very strong between the bank employee and client
Service marketing strategies in the marketing environment for banksAbout the Marketing Mix in the World of Banking Banks Learn more about Pricing of banking services Types of banking service distribution channels
1 - direct channels for the distribution of banking services : are:
- The bank's branches : and is considered one of the most important distribution channels . The bank's branches can be divided into three types : -
* Head First Class :
It is those main branches engaged in banking activities and are providing various services on a global scale
* Branches of the second division :
It branches in size less than first class and branches are essential to provide the main activities of the bank , especially in remote areas
* Branches of the third degree
They only work on the branches to provide some banking services and not others , such as : accepting deposits Services
2 - indirect channels for the distribution of banking services :
Where is the indirect ports are as follows:
- Automated handling units
- Agencies banking system
- Handling system set - off
- To provide technologically advanced banking service
Factors influencing the choice of distribution channels banking
There are factors that influence the choice of distribution without the other port for the bank and the most important factors are:
The nature of banking service provided
The nature of the banking market , which is used branch
The ability of the Bank's financial
Competition from other banks
Legal considerations that may be required by law for the bank
Comments
Post a Comment